Amazon Ads
Amazon Ads allow pet brands to reach pet parents at the exact moment they are searching for pet food, treats, supplements, toys, and accessories. As a highly intent-driven and measurable channel, Amazon Ads help capture shoppers who are already in a buying mindset and ready to convert.
At Pet Excel Marketing, we build and manage Amazon Ads strategies that help pet products stand out in competitive search results and category placements. Through smart campaign structure, keyword targeting, bidding optimization, and continuous creative testing, we drive qualified traffic to your listings and improve visibility, conversions, and sales across the entire Amazon shopping journey.
of pet parents start their product search directly on Amazon when shopping for pet food, treats, supplements, and accessories.
of pet product purchases on Amazon happen after shoppers interact with sponsored listings or ads.
of pet brands selling on Amazon believe they are under-investing in Amazon Ads compared to the competition in their category.
of Amazon sellers’ total ad budgets are allocated to Amazon Ads, making it one of the most important growth channels for pet brands on the platform.
Amazon Ads Onboarding for Pet Brands
A proven onboarding and optimization process built for Amazon pet brands
Handing over your Amazon Ads account can feel risky, especially in competitive pet categories like food, treats, and supplements. Our onboarding process is designed to make the transition smooth while quickly identifying opportunities to improve visibility, conversions, and profitability for your pet products.
Reconcile Performance
We start by auditing your existing Amazon Ads performance across Sponsored Products, Sponsored Brands, and Sponsored Display. This includes reviewing historical data, category benchmarks, search term reports, and conversion tracking. We align on a clear source of truth so every optimization moving forward is based on accurate, reliable data.
Set Your Targeting
We identify and refine targeting based on how pet parents actually shop on Amazon. This includes keyword targeting, product and category targeting, brand defense, and competitor targeting. We also review geographic and marketplace priorities to ensure spend is focused where your pet products perform best.
Build Your Campaigns
We design a strategic Amazon Ads roadmap aligned with your pet brand’s goals. This includes choosing the right campaign types, structuring accounts for scale, writing conversion-focused ad copy, and aligning ads with optimized product listings. Every campaign is built to balance efficiency, growth, and long-term profitability.
Launch, Monitor & Optimize
Once campaigns go live, we apply smart bidding strategies and Amazon automation where appropriate. We continuously monitor performance, test keywords and creatives, adjust bids, and scale winning campaigns. Clear reporting keeps you informed while ongoing optimization ensures sustained growth for your pet brand on Amazon.
How Pet Excel Marketing Helped a Pet Toy Brand Generate $124,600 in Amazon Revenue While Reducing ACoS to 24%
Case Study: Amazon Ads for a Pet Toy Brand
A US-based pet toy brand selling durable chew toys and enrichment products partnered with PetExcel Marketing to scale their Amazon sales profitably. While the brand already had steady organic sales, their Amazon Ads performance was inconsistent, with rising costs and limited control over profitability.
The goal was clear: increase revenue while improving ad efficiency.
We rebuilt their Amazon Ads strategy with a focus on full-funnel coverage, keyword control, and profitability-driven optimization. By restructuring campaigns, refining targeting, and aligning ads with optimized listings, Amazon Ads became a reliable growth channel for the brand.
What We Did to Achieve These Results
Account restructuring for scale
Rebuilt the Amazon Ads account into clear campaign types: discovery, performance, brand defense, and competitor targeting to control spend and intent.
Search term mining & keyword segmentation
Used search term reports to isolate high-converting keywords and separate them into exact, phrase, and broad match campaigns for better bid control.
Product & category targeting
Leveraged product and category targeting to appear on competitor listings and relevant pet toy detail pages with strong buying intent.
Sponsored Brands optimization
Ran Sponsored Brands campaigns to improve brand visibility and increase branded search share, supporting both ad and organic sales.
Bid & budget optimization
Adjusted bids daily based on ACoS, CVR, and placement performance, scaling winners while cutting wasted spend.
Listing alignment & conversion support
Ensured ads pointed to optimized listings with strong images, bullet points, and A+ content to improve conversion rate.
Results at a Glance
- Amazon ad-driven revenue: $124,600
- Return on ad spend (ROAS): 4.1×
- Average ACoS: 24% (down from 38%)
- TACoS: 11.6%
- Conversion rate (CVR): 14.2%
- Click-through rate (CTR): 0.46%
- Average CPC: $0.78
- Top ad types: Sponsored Products & Sponsored Brands